However, one of the most universal tasks we do on our phones is to get location-based information. This includes getting directions to a place we’re not familiar with, looking up travel times, and finding recommendations for places to visit. For businesses, this presents a great opportunity not just to help customers find your business, but also for local search engine optimization (SEO). Google Maps and Apple Maps are among the best and most popular navigation apps used frequently by smartphone users worldwide. If your business isn’t on either of these apps, you’re losing out on online and foot traffic. These apps present an opportunity to put your business in front of customers at critical purchasing decision points. Here’s how you can add a business to Google Maps and Apple Maps.

How To Add a Business To Google Maps

Google Maps is used by more than 1 billion people to find local businesses within their locality. If your business isn’t listed yet, you can add it to Google Maps through Google My Business, and make sure it shows up during local Google searches. Google My Business helps you manage how customers find and view your business in Google Maps. It also boosts your local SEO. Note: You don’t need to have a website to list your business in Google Maps. However, a website gives you even more visibility in Google’s local search results that will increase your chances of making sales.

How To Add a Business To Apple Maps

Apple is focused on building next-generation maps with faster load times, more detail, and better accuracy so that its users can find their way around different locations. Adding your business to Apple Maps means more local customers delivered directly to your doorstep, and you gain more market share over your competitors. Plus, with the Apple Maps Connect self-service data entry portal, you can add your company’s website URL and social media pages to your business profile.

Get Your Business Noticed

Whether you’re selling a product or a service, adding a business to Google Maps and Apple Maps can make the difference between making sales or losing out on potential foot traffic. We hope you were able to list your business on either platform using the steps described in this guide. Share your experience with us in a comment.

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